Indeed approached us to reimagine the brand of their subsidiary, Indeed Flex, a platform built for jobseekers looking for regular temporary work. Flex was growing quickly, but its identity needed to work harder: it had to feel modern and dynamic while staying connected to the strength and global reputation of the parent brand. Our task was to strike that balance, giving Indeed Flex a distinct, cohesive identity that could stand tall on its own, yet remain instantly recognisable as part of the wider Indeed family.